APO Conference 2015

Alpha Phi Omega is an international co-ed service fraternity with over 750 chapters worldwide. The Section 1 Conference is an annual event that brings together over 200 students from across California for a weekend of training and development. I was tasked with coming up with a brand strategy that spoke to the organization’s basic principles, while also bridging geographical and cultural differences. The concept We Are One was inspired by the fanfare and pageantry of the Olympics as a stage that brings people together in order to find unity in their diversity.